Home ServicesVisit
Petrone Locksmith
AI-managed flagship
Woman-owned locksmith serving Richmond Metro & Hampton Roads since 2015
Perf
98
A11y
100
SEO
100
Booking projects · Richmond + Hampton Roads
We build the websites Richmond businesses deserve.
Owner-operated web agency. Fast custom sites, Local SEO that shows up in the Map Pack, and content shaped for AI Overviews, ChatGPT, and Perplexity. One person on your account, not five.
- Live client LCP
- 0.22s
- Lighthouse SEO
- 100
- Cities served
- 16+
- Avg build time
- 4–6 wk
Real clients, real numbers
Live sites, live in production, live Lighthouse scores.
HospitalityVisit
Thistle Britches Cabin
Sentinel chatbot · PAA blog
Luxury vacation rental in Pigeon Forge, TN. The most private cabin with the best views on the mountain.
Perf
95
A11y
100
SEO
100
Real EstateVisit
Jason Burford Real Estate
Richmond VA real estate agent with The Steele Group Sotheby's International Realty
Perf
98
A11y
100
SEO
100
What we do
Four services. One operator.
We don't sell ten things. We sell the four that move the needle for local businesses, and we do them ourselves.
01
Custom web design and build
We build the site from scratch. Custom design, custom code, sub-second load times, 95+ Lighthouse, clean schema on day one.
- Design and brand work
- React + Next.js, edge-hosted
- Schema.org, sitemap, robots
- Accessible by default (WCAG AA)
Project pricing from $4,800
02
Local SEO
Get found in the Map Pack. Google Business Profile, NAP consistency, citation cleanup, review generation, location pages.
- GBP optimization + posts
- Citation audit and cleanup
- Review pipeline + reply policy
- City + service landing pages
Retainer from $750 / month
03
Technical SEO, AIO, AEO
Win on Google, ChatGPT, Perplexity, and Google AI Overviews. Structured data, content shaped for answer engines, Core Web Vitals.
- Schema audit and rebuild
- AI Overview content patterns
- Core Web Vitals tuning
- Crawl + indexation fixes
Engagements from $2,400
04
Ongoing care plans
We don't disappear after launch. Monthly retainer for content, performance, security, and ongoing search work.
- Performance + uptime monitoring
- Content + blog cadence
- Security and dependency patching
- Quarterly strategy review
Plans from $450 / month
How we work
Four steps. No mystery.
- Step 01
Discovery call
Thirty minutes. We learn the business, the customers, the search competition, and what success looks like in numbers.
- Step 02
Scope and quote
Fixed-scope proposal within two business days. No surprise line items, no junior account managers in the middle.
- Step 03
Build
We design, write, code, schema, and ship. You see progress weekly. Most builds launch inside four to six weeks.
- Step 04
Care
After launch we monitor performance, post content, watch your rankings, and adjust. The site stays sharp.
Service area
Richmond Metro
and Hampton Roads.
We work with local businesses across central and coastal Virginia. If your customers are in Virginia, we can rank you for them.
Richmond Metro
- Richmond
- Henrico
- Chesterfield
- Glen Allen
- Short Pump
- Bon Air
- Midlothian
- Mechanicsville
Hampton Roads
- Virginia Beach
- Norfolk
- Chesapeake
- Newport News
- Hampton
- Williamsburg
- Suffolk
- Portsmouth
Common questions
The honest answers.
Where are you based and who do you work with?
Skootle is based in Richmond, Virginia and works with local businesses across Richmond Metro and Hampton Roads. Most clients are home services, hospitality, professional services, and real estate. We work remotely with anyone in the country, but our Local SEO work is strongest in Virginia where we already have the citation and review infrastructure in place.
What is AIO and AEO and why does my business need it?
AIO is AI Optimization and AEO is Answer Engine Optimization. Google's AI Overviews, ChatGPT, Perplexity, and Bing Copilot all pull answers directly from web content now. If your site is not structured for them, your competitor's answer shows up instead of yours. We rewrite content into clear answer paragraphs, add the schema markup these engines look for, and submit through IndexNow so updates show up fast.
What does a typical project cost?
Custom website builds start at $4,800 for a focused local-business site. Local SEO retainers start at $750 per month. Technical SEO engagements start at $2,400. Care plans start at $450 per month. Final pricing depends on scope, which we lock in writing before any work begins.
How long does a build take?
Most projects launch in four to six weeks from kickoff. We hit that by being a one-shop operation: same person discovering, designing, writing, and shipping. No handoffs, no waiting on a third-party design firm. If a project needs to ship faster, we will tell you what we can and cannot do inside the timeline.
How is this different from a $99-per-month website builder?
Drag-and-drop builders give you a template thousands of other businesses share. They load slowly because of the editor runtime, they are hard to optimize for Local SEO, and they cap what you can customize. We build custom code on edge hosting, write the schema by hand, and own the result. You can take it with you if you ever leave.
Will my site work without me having to touch it every week?
Yes. The site does its job in the background. The care plan handles content cadence, performance, and security so you do not have to think about it. If you want to update copy yourself you can, but you are not required to.
Ready to start
Tell us about the project.
We reply within a day.
No discovery-call sales theatre. Send what you have. We respond with honest direction, scope, and a number.