What We Built for Petrone Locksmith

Most service business websites bury their contact info in the footer or behind a 'Contact' link. When someone needs a locksmith, they're often stressed and in a hurry. We made the phone number impossible to miss. It's in the nav, the hero, and the sticky CTA. This reduces the time from 'I need help' to 'I'm calling' to under 3 seconds.

The original site took 4.2 seconds to load. On mobile (where most locksmith searches happen), that's an eternity. Studies show 53% of visitors leave if a page takes longer than 3 seconds. We rebuilt from scratch using Next.js with server-side rendering, optimized images, and zero bloat. Result: 0.28 seconds. That's 15x faster.

When someone is locked out at 2am, they're making a quick decision. They need to trust you immediately. Most sites hide their reviews on a separate page. We put the 5-star rating, review count, and 'Licensed & Insured' badges right in the hero. Visitors see social proof before they even scroll.

A common bounce reason: 'Do they even come to my area?' We eliminate that question immediately. The Richmond metro service area is displayed prominently, with specific neighborhoods listed. No more visitors leaving because they weren't sure if Petrone services their location.

Users scroll, read, get distracted, and forget what to do next. On the original site, you had to scroll back up to find the phone number. We added clear calls-to-action at every viewport height. No matter where you are on the page, you're never more than one scroll from knowing exactly how to get help.

Over 70% of locksmith searches happen on phones. People locked out of their car aren't sitting at a desktop. The original site was designed for desktop and scaled down poorly. We designed for phones first, then scaled up. Every tap target is thumb-friendly, every form input is optimized for mobile keyboards.

Stock photos of generic locksmiths destroy trust. Visitors can tell when photos are fake. We used real photos of Mary, her vans, and her work. When potential customers see the actual person who will show up, they feel more comfortable calling. Authenticity converts better than polish.

Google loves FAQ content with proper schema markup. These questions capture 'long-tail' searches like 'how fast can a locksmith get to me' or 'do locksmiths damage cars.' Each answer is written to match search intent, not just provide information. The schema markup helps these appear as rich snippets in search results.